Sunday, November 9, 2008

Intel blasts iPhone; Apple honeymoon over

Continued...When it first broached this argument last year, Intel refused to publicly identify specific smartphones it used to produce a PowerPoint slide for an IDF keynote damning ARM-based smartphones as error-prone when browsing the Internet, saying it didn't want to embarrass anyone. At the time, it probably thought that it could one day win Apple over to its side when the Moorestown chip arrived, and it was still smitten with its hot new paramour that made old lovers Dell and HP look impossibly lame.

But Apple decided not to wait for Intel, doubling down with its bet on the ARM architecture by snapping up chip design firm P.A. Semi and putting them to work on future CPUs based on the ARM architecture for the iPhone and iPod Touch. It then took the further step of dumping Intel's integrated graphics chipsets from the MacBook, highlighting (once again) just how far Intel has to go to make a competitive graphics chipset.

And so, suddenly the iPhone is a prime example of a smartphone that just doesn't have what it takes, according to Intel's Shane Wall. "Any sort of application that requires any horsepower at all and the iPhone struggles," he said.

The thing is, developers, customers, and carriers don't seem too bothered. As The Inquirer's Paul Hales observes, "ARM has chips in over a billion mobile internet devices and Intel's are in, ooh, half a dozen or so."

Hell hath no fury like a chipmaker scorned. End.

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